Is country the new hip hop?

EPISODE 373

For decades, hip hop has been the most successful genre on the charts. Then, in 2023, a shift occurred. For the first time, the country songs outnumbered hip hop songs on the year end charts. Last year, country’s boom was led by hyper-partisan hits like Jason Aldean’s “Try That In A Small Town” and Oliver Anthony’s “Rich Men North of Richmond.” In 2024, country has taken a left turn. Beyoncé’s genre-busting album Cowboy Carter pushed the limits of what country can sound like, and who can make it. Two of her collaborators have since charted # 1 hits: Shaboozey with “A Bar Song (Tipsy)” and Post Malone with “I Had Some Help” featuring Morgan Wallen. Country music is growing, and its sound is changing. Will it replace hip hop for good?